About FirstCare Health Plans

At FirstCare, we believe that all Texans and our communities should be healthy. To that end, we believe that health care should be accessible for all of our friends and neighbors.

FirstCare was founded in Amarillo in 1985, and we’re still Texas based. We put down roots and we’ve watched them grow. In fact, we’re owned by Texas-based Baylor Scott & White Health Plan—and today, we serve nearly 400,000 members in 171 counties combined.

Our deep commitment to our communities is fundamental to what we do. It helps us do a better job of connecting you with exceptional quality of care — from some of the best hospitals, doctors, and health services in our community.
Through community service projects, athletic events, and charitable causes, FirstCare is a dedicated part of every community that we serve.

FirstCare’s founders were dedicated to fighting the rising costs of health care. Today, we still offer dependable, no-nonsense plans that are easy to understand. And we work hard to provide flexible plans that fit your budget as well as your health care needs.

Everyone at FirstCare is proud to be part of our communities. We’re right here when you need us. We even answer our own phones. We’re just people helping people, and doing the right thing. Like we do here in Texas.

FirstCare–Putting You First,” FirstCare Health Plans, 12/17/2018, https://youtu.be/UZnMyT6qLkc

FirstCare– What Putting You First Means,” FirstCare Health Plans, 10/16/2018, https://youtu.be/wnlZuSTEsVY

FirstCare Health Plans–We put your small business first,” FirstCare Health Plans, 12/18/2018, https://youtu.be/RdMq-gFQoSw

Our Mission

Working together to serve our customers and build healthier communities—one member at a time.
Our owner—Baylor Scott & White Health Plan—along with the organizations with whom we work hand-in-hand (see below), help us meet the diverse needs of our industry and the Texans we serve. In the process, we’re also advancing our mission of providing our customers access to high quality, affordable health care through strong partnerships in the communities we serve.

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FirstCare is a State of Texas for-profit company, organized for the purpose of operating an Independent Practice Association (IPA)-model health maintenance organization. FirstCare provides prepaid medical, hospital, and related comprehensive health care services to HMO subscribers and their enrolled dependents within our approved service area. FirstCare also owns Southwest Life & Health Insurance Company which offers the FirstCare PPO and life insurance products.

FirstCare does not employ incentives to encourage barriers to care and services, specifically reward practitioners or other individuals conducting utilization review for issuing denials of coverage or service care, or provide incentives for utilization review decision makers that result in underutilization. Utilization management decision making is based only on the appropriateness of care and service and the existence of coverage.


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We put you first

Find out more about FirstCare Health Plans:

Our Service Area Maps

Marketplace Individual/Family Medicaid STAR/MRSA CHIP

The National Committee for Quality Assurance (NCQA) awarded FirstCare Health Plans an Accredited Status (Commercial, Medicaid, Marketplace HMO, recertified 03/2021) - reflecting our continuous work to fulfill NCQA requirements for consumer protection & quality improvement.

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